Your data is already telling you which ads are wasting money. We help you hear it.
Thumprint deploys enterprise-grade ML models on your customer data, predicting churn, forecasting LTV, and identifying wasted ad spend before it compounds.
The gap between what your ad platform reports and what is actually happening
You're running ads, sending emails, and watching your dashboard. But the underlying data is speaking a different language than your tools.
ROAS looks fine in aggregate, but some cohorts are profitable and others aren't. Customers are churning silently. And the signal that could fix all of it is sitting in BigQuery with no path to the people who need it.
Four blind spots. Four models.
Acquisition waste
Platform attribution takes credit for sales you already owned. You're scaling spend into diminishing returns without knowing it.
Silent churn
They don't unsubscribe. They just stop buying. By the time revenue drops, the reactivation window has already closed.
Email fatigue
Some customers want daily sends. Others will unsubscribe if you email twice a week. Your platform doesn't know the difference.
LTV blindness
You're optimising for first-order ROAS, not lifetime value. The customers worth acquiring most look identical to unprofitable ones, in your current reporting.
Four models. One weekly prediction delivered into the tools your team already uses.
Deploys directly on your customer data, integrates with your existing marketing stack via reverse ETL. No new dashboard to learn, no BI team required. Just weekly outputs in Klaviyo, Braze, or HubSpot.
Shift $15,000 from
Google Ads to Meta Ads
over the next 14 days.
| CHANNEL | TRUE ROAS | PLATFORM ROAS | ELASTICITY |
|---|---|---|---|
| Meta Ads | 3.52x | 6.56x | High ↑ |
| Google Ads | 1.49x | 11.69x | Low ↓ |
daily budget by $500/day
daily budget by $500/day
complete — monitor true ROAS
| Customer ID | Segment | Churn Risk | Dollars At Risk | Automated Action |
|---|---|---|---|---|
| CUST_8921 | Power User | 94% | $1,240 | SMS: High-Value Reactivation |
| CUST_2094 | Cooling Off | 87% | $890 | Email: Personalized Offer |
| CUST_5532 | Healthy | 82% | $450 | Email: Standard Win-Back |
| CUST_1102 | Cooling Off | 89% | $2,100 | Alert: Account Manager |
From data access to live predictions in your stack, in two weeks.
Data audit & qualification
We assess your current data stack (order history, email platform, ad accounts) to confirm Vantage can run effectively and identify where the biggest gains are.
Model deployment & integration
We deploy all four models on your data and wire them to your marketing stack via reverse ETL. Predictions flow directly into your CRM segments and ad audiences.
Weekly predictions & reporting
Every week, your team receives a formatted report with churn scores, LTV tiers, top at-risk customers, and recommended actions. Plain English, not a dashboard.
Ongoing execution (optional)
We can run paid advertising, email, and content on top of the intelligence layer, or train your team to run it themselves. Done-for-you or done-with-you.
$5K–$20K in attributable email revenue. Within weeks. On a system the client now runs themselves.
"After the engagement ended, the client's team continued executing the full plan independently. The clearest possible signal that the work was built to last, not to create dependency."
— Multi-location specialty retail brand, North Idaho
What's the leak actually costing you?
Input your metrics below to see conservative estimates of wasted spend and at-risk revenue based on our models.
Start with a free data audit
We'll assess your stack, identify where the biggest gains are, and tell you exactly what Vantage would surface on your data before you commit to anything.
No retainer required. Most audits take one week.